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ABOUT

Planning for People Who Want a Clear Path to a Confident Retirement


Novus Financial Design Group exists to architect thoughtful, disciplined financial strategies that align resources with purpose, protect what matters most, and support confident decision-making across every stage of life. By integrating planning, strategy, and guidance into a cohesive framework, we help individuals and families move forward with confidence—knowing their financial lives are not left to chance, but shaped by design.


OUR VALUES

Three Core Commitments

Why We Exist

Financial success often creates complexity.


Our role is not to add more advice—but to design a strategy where every decision works together.

Who We Serve

Our clients tend to be intelligent, practical, and skeptical. They’re not looking for financial noise, hot takes, or sales pressure. They want grounded judgment and a clear plan they can depend on.


We primarily work with:


Business owners and future owners (including associate dentists planning ownership)

Whether you’re running a business today or preparing to buy into a practice, your financial decisions are tied to real-world cash flow, tax efficiency, and transition timing. We help you coordinate the moving parts—so you can make confident choices now and build toward retirement without guessing.


Pre-retirees and retirees facing irreversible income decisions

If you’re nearing retirement (or already there), some choices only get made once—like when to claim benefits, how to create steady income, and how to manage taxes in the years ahead. We help you evaluate your options clearly and build an income plan you can feel confident about—without pressure.



We are based in Ohio with a national reach.

What Makes Novus Different

We Design First. We Recommend Second.

We find that many firms begin with products or portfolios. We begin with structure. Before any recommendation is made, we design the framework needed to support it—accounting for income, risk, tax exposure, business interests, and long-term consequences.


We Think in Systems, Not Silos.

Investments, insurance, retirement income, business planning, and tax efficiency don’t operate independently in real life. We design integrated systems that recognize how decisions in one area affect everything else—so nothing works at cross-purposes.


We Specialize in Decisions That Can’t Be Undone.

Pension elections. Business exits. Buy–sell agreements. Retirement income start dates. Insurance decisions. Estate planning missteps. These are permanent decisions, and our process is built around helping you evaluate tradeoffs before commitments are made.


We Focus on Where Risk Actually Lives.

Risk isn’t just volatility. It’s also longevity, liquidity, concentration, business dependency, tax exposure, and timing. We identify what cannot fail—and design around it.


We Measure Success by Clarity, Not Activity.

More movement does not mean better outcomes. Our clients know:

  • Why decisions were made
  • What tradeoffs were accepted
  • What risks remain—and why

The Novus Financial Design™ Process

Our process is designed to reduce fragmentation and increase confidencewithout oversimplifying reality.

Discovery & Alignment 

Understand the full picture before anything is recommended.



Risk & Reality Assessment 

Identify potential exposures, constraints, and pressure points.


Design & Architecture

Structure an integrated financial framework across income, risk, tax efficiency, and business interests.


Decision & Implementation

Move forward deliberately and in the right order, with tradeoffs clearly understood.


Oversight & Refinement

Monitor and adjust as lives, laws, markets, and businesses change.


Design is not a one-time event.

It’s ongoing stewardship of a system.

LEADERSHIP

Your Dedicated Financial Team

Eric Seyboldt

Co-Founder, Managing Director

Eric helps clients bring structure to complex decisions through disciplined planning, integrated strategy, and long-term oversight.


Licenses/Designations: RIA Series 65, Life & Annuity, LTC Certified

Mark McCanney

Co-Founder, President

Mark focuses on thoughtful guidance, risk-aware planning, and helping clients move forward with confidence and clarity.


Licenses/Designations: Life & Annuity, LTC Certified

Turn Financial Complexity Into a Clear Next Step

If you’re navigating complexity or a decision you can’t redo, a Design Conversation is a simple place to start.